Search Engine Marketing Vs. Organic Placement
There are two ways to appear in a prominent position on the first page of search engines such as GOOGLE and Yahoo! and Bing. SEM- Search Engine Marketing and SEO- Search Engine Optimization. Both of these are exceptional ways to connect buyers with sellers! Just having a website will not accomplish putting your business in front of consumers looking for your products or services. While web developers work on the visual and functional aspects of on-page design, they rarely do anything to optimize sites for the search engines to categorize your business accordingly. Although your on page text may describe what you do your “off page” text may not. When the search engines read or “crawl” your site they don’t read every page and every word. They rely on directional information that isn’t seen by consumers like keywords and meta descriptions. This is a necessity to be ranked organically but not needed for Sponsored Result positions (top three positions or right hand column) Organic positioning (any position not highlighted on the top of the page or right hand column) is dictated only by the search engine and how your website is perceived and ranked. The amount of traffic to your site far exceeds any other position when it reaches the top 10 organic placement, unfortunately that position doesn’t come easily and certainly not overnight. A top performing campaign incorporates both SEO and SEM together allowing you to purchase front page placement immediately while your site receives the credibility it needs to be ranked organically.
Search Engine Marketing- Paid Placement
Search engine marketing (SEM) allows you to appear in premium positioning, the top three sponsored result positions and right column, where prospective clients seeking your product or service can find your website with ease they know that the businesses at the top of the page provide the services and goods they are looking for. This position is sold on a (CPC) cost per click basis. Your visibility is based on a daily budget that should be determined by the market place, competition, and number of clients or jobs you are able to take on. Here the advertiser is charged only when their ad is clicked and their site is visited no matter how many times your advertisement shows. SEM allows you to be seen on the front page overnight and gives you the ability to have compelling campaign titles (advertisements) to bring searchers into your site and allow them to land directly on the portion or page of your site with that offer.
Search Engine Optimization- Organic Placement
Search Engine Optimization (SEO) is the process of making a site and its content highly relevant for both search engines and searchers. SEO includes technical tasks to make it easier for search engines to find and index a site for the appropriate keywords, as well as marketing-focused tasks to make a site more appealing to users. Successful search marketing helps a site gain top positioning for relevant words and phrases. Organic placement comes naturally and can not be purchased, often times organic search results will lead you to the research of a product or service and not directly to a purchase point of a website. 63% of search results done today are through organic search and front page placement is highly competitive. It’s important to keep fresh, quality content on your site to grow your position as well as maintain positioning.
