Internet Reputation Managment
Reputation Management is the response to reputation damaging information. Bad postings, negative feedback on sites like Yelp, Google, CitySearch or in blogs, horrible testimonials in popular forums, unrealistic scam allegations, and product reviews from false users can have a very negative impact on your organization.
Negative information impacts not only the way people searching perceive you but how many times have you heard someone say “I heard they are a bad company “or “I read online they are a ripoff or provide bad service” this information impacts your bottom line, and with no Reputation Management action you can be for sure it will continue to impact your company for years to come.
Reputation Management is more critical than ever today because of the way people receive their Search Engine Results Page (SERP). Google’s new model of displaying their SERP focus on your Google Places listing which includes the number of stars you are rated and the number of reviews you have received. The stars and reviews are derived from many contributing sites and every study done regarding the buying habits of people on the web stresses the importance of reviews and testimonials. Our Reputation Management service will help ensure potential customers have a good first impression of your company and the services you provide.
It is very important to note: that Reputation Management will not delete reputation damaging search results. But what proper Reputation Management can do is make those results invisible. Make them where they do not have an impact in the results page. Proper RM will not only impact the negative results but will also provide a truly positive impact on your company that will extend out to multiple sources on the web like blogs, social media etc.
Effective Reputation management can involve any and all of the following:
EMG’s primary Reputation Management process is to get negative results off of the first page. Our approach consists of utilizing SEO strategies that will move negative information from the first page results . Additional to the SEO Reputation Management strategies, we follow detailed technical Reputation Management protocol to reach the desired Reputation Management results avoiding undesired penalties from the most important search engines.
1. Positive Information Sites
EMG will create highly targeted smaller or micro sites, each one related to specific keywords or topics of your main site. They are designed to rank high for the specific keywords or subjects that are providing negative information.
2. Social Media
Facebook receives more visits a day than Google. Social Media is now an integral part of correcting and maintaining a positive reputation.
3. Videos and other media
EMG will focus not only on web-site, but also on popular media results like images and video. Video is now a regular part of search results on the first page.
4. Business profile linking
Quality over quantity, it’s not how many sites link to you but the quality of the site as perceived by the search engines.
5. Positive Reviews and Blogging
Submitting favorable reviews through top sites like Yelp, Google, CitySearch and other we are able to properly represent your companies services and products. These are then supported by blog submissions to sites that focus within your industry allowing us to improve your reputation and your site optimization.
6. RSS feeds
Press Releases and content refreshing articles can provide important links for proper reputation management in the first page results.
