Web Marketing Services Provided
The needs of a businesses are different depending upon the current presence a company has on the internet. Our service offering is aligned with helping companies become successful on the web by harnessing its power to reach out to new and existing customers. There are many “internet related terms” that you may read about on the web as you do your own research and we will attempt to touch on each one of them. Our boutique team of experts is focused on creating the right internet presence for your company so that you can continue to grow sales and reach new customers. Here is a list of services that we offer:
WEBSITE CONSULTING Your site content is paramount to creating a “Good Visitor Experience” and that will accomplish the mission of your business. Each time a web visitor comes to a site there should be a desired action that promotes the growth of the business. Examples of a desired action could be a phone call, inquiry or online sale. Ensuring that the action lines up with the goals of a business helps foster growth of new customers and business leads.
WEBSITE DESIGN CONSULTING is important to make sure that your site stands out amongst your competitors and supports the image that you are trying to create. Standards continue to change rapidly as more companies are creating better looking and functioning websites. Making sure that the look and function is included in website design is important to make sure that visitors don’t leave the website right away or “bounce” as it’s called in technical circles.
BRANDING is the process that increases awareness about a business and associates it with certain products and services. As media changes from less print and to more online targeted audiences, creating awareness on the web becomes critical to any company’s communication and sales strategy. Branding targets long term growth in company identification by customers in your target market.
MARKET RESEARCH is vital so that the patterns of existing and potential customers are identified. On the internet, how people find a product or service can be very specific where the choice of one keyword over another can mean the difference between success and failure. We use tools that tie into current market research to create alignment between keywords a website targets and the search audience seeking that product or service.
SEO (Search Engine Optimization) is the science that aligns web pages with the proper keywords that are used by internet searchers to find a product or service. Its focus includes making sure that “on page” factors such as web page text line up with keywords as well as having other sites recognize your website’s importance for those keywords in a process known as link building. SEO professionals study the patterns used by search engines to determine who receives the highest rankings. The patterns change over time as search engines change how they value a website related to a keyword. An SEO effort usually takes 4-7 months to see the benefit of a higher page ranking. Most successful companies never stop employing SEO to stay ahead of their competition.
SEM (Search Engine Marketing) is direct advertising on the web through the use of text ads or banners. This product is highly configurable by keyword, geographic market, time of day, and type of websites advertised on. The most common form is advertising directly on Google, Yahoo, and Bing as they are highly trafficked websites. SEM can show immediate results by placing your business right in front of customers seeking that particular product or service. It is usually determined by a daily and monthly budget that is defined by the business and scaled according to the size of its advertising spend. Many successful companies use both SEO and SEM to create a dynamic internet campaign to grow business.
WEB MARKETING is a highly targeted marketing solution of making sure a company creates an internet presence that is aligned with its goals and product/service offering. Many of the above tools are segmented in the marketplace, but here in web marketing they fall under one plan to create more business through utilization of the internet as a selling and branding tool. Our team of experts has the background and consultative knowledge to solve problems and ensure that your web strategy is successful.
REPUTATION MANAGEMENT your reputation and that of your business is critical to the success of your business. The Internet by far is the single most utilized resource for researching any product or service. It has also become the medium for any person that has ever felt they have been wronged in anyway and at anytime to voice their opinions in the harshest manners and without any recourse. The information on the Internet may always be there but if it is hard or next to impossible to find then it can’t impact your business. Our Team has the capabilities to help you be fairly represented on the web and help hide that information that is unfounded and frankly unfair to your business.
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SOCIAL MEDIA it needs to be part of your online marketing but to what extent, It also should provide a return on your investment, so how aggressive should you be?, whats the message and how to make it pay off. Facebook and other forms of social media are the new buzz words for the web. But what works and what doesn’t work. Let the team at EMG show you exactly what will work for you without the hype and the single exceptions you tend to hear about. We provide a comprehensive plan for our clients in taking full advantage of social media while creating very realistic expectations.
